WorkOne Eastern Indiana, 2007-2013
Tracy Dishman is the former Director of Marketing for Alliance for Strategic Growth and WorkOne Eastern Indiana. Under her leadership, the WorkOne Region 6 marketing department went from non-existent to becoming a formidable entity in the State of Indiana.
Throughout her tenure, Dishman and the WorkOne team created a variety of brands and marketing strategies for Economic Growth Region 6 in Indiana. Marketing plans were created for special grant projects for Adult, Dislocated & Youth workers, as well as, the Businesses that needed WorkOne employment services.
A state-wide adopted “WorkOne Career Connect” magazine, along with, a fully integrated website template were initiatives that caught the attention of the Indiana Department of Workforce Development.
At the Federal Level, the “Career Advancement Accounts” project was developed, but no promotional materials came with the directives. Dishman, and the WorkOne team, created a brand identity and web-based system for the project that gained national attention to the marketing initiatives that were happening in Region 6 of Indiana.
Along with national, state, regional and local accolades, Dishman was project lead for many fundraising events, job fair events and annual meetings that showcased her talents in event planning and organization. Trade show and display designs won awards and recognition for Region 6 events.